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“影響世界的中國力量品牌”發布

發布時間:2013.02.22 新聞來源:中國建設報 瀏覽次數:
         近日,由全球戰略經濟發展委員會 GSEDC 、世界城市世界企業研究會 WWRA 、世界品牌組織 WBO 、中國著名品牌發展研究會 CFBRA 和投資促進機構美中經貿投資總商會 USCGC 等機構聯合推選的“年度影響世界的中國力量品牌500強”排行榜在北京向世界公布。中國工程機械行業的徐工集團、三一集團、中聯重科、柳工集團、龍工、濰柴控股集團、玉柴機器集團、太原重型機械集團等多家工程機械整機及發動機企業榜上有名。

全球戰略經濟發展委員會主席、美中經貿投資總商會會長、世界著名品牌大會主席周茳釤鈞表示,“影響世界的中國力量品牌500強”的推選,旨在“提升中國力量品牌500強全球知名度和美譽度,提高全球銷售力和品牌影響力,實施品牌國際化戰略規劃,走向世界并影響世界”,在新時期被賦予“愛國”、“改革”、“創新”和“實力”等內涵,從“銷售收入、稅收總額、市場占有率、運營效率、技術創新、管理創新、改革創新、銀行信用等級、從業人數、社會責任、國際化、信息化、綜合社會貢獻和企業品牌的知名度、美譽度、忠誠度”等16個指標,對港、澳、臺、大陸四地3000多家行業領軍企業進行品牌綜合評價和多輪篩選,最后由國際專家委員會審核遴選出50類500個品牌企業,作為彰顯中國力量的杰出品牌代表。

入選企業將有機會獲得邀請,在北京、香港、澳門等地舉行專場頒獎盛典和重點合作項目發布、企業資源推介等活動,為企業改革創新,走向世界,推動全球戰略合作共謀大計,為實現中華民族偉大復興作出貢獻。

本文共分 1
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